360 Digital Work
Check out some of my work in various capacities spanning a digital career of 15+ years at agencies, in-house and as a freelancer.
B2B electronics eCom business achieves 8 figure exit
FALCON ELECTRONICS
Worked with a leading B2B retainer of AV equipment for the trucking industry for over 7 years. Starting from the ground up, all the way to an 8 figure exit. Paid media campaigns often hit a ROAS of 500-700%.
Beauty eCom - customers spend 33% more on average
KIYO BEAUTY
A new look, a new feel, and a beautifully designed mobile centric user experience to help customers navigate a huge range of products. Also planned and rolled out a customer loyalty program using Loyalty Lion to boost LTV, resulting in ABVs increasing by 33%.
Pet health D2C - new website with +44% conversion rate
ANIFORTE UK
Re-launched this growing pet businesses store with a fresh new e-comm strategy. This included enhanced UX, killer mobile friendliness, all round design work, a product quiz and product bundles. The results were barking mad!
Africa's leading B2B tech event sells out at 70% lower CPA
AFRICACOM / AFRICA TECH WEEK
Managed ticket sales and sponsor lead gen campaigns. The campaigns spanned across Google, Facebook and LinkedIn with many types of audiences and objectives to contend with. Since then, I have worked with several other large events across the globe including London Tech Week.
400% more donations for global children's charity
SAVE THE CHILDREN
Targeted thousands of long tail keywords across 25 different campaigns and 200 ad-groups, provided conversion advice on landing pages, wrote new ad-copy and optimised bids. It felt good to drive greater awareness of their amazing work across the globe.
Full capacity at idyllic Caribbean wedding venue
ALEXANDRA RESORT
Boosted the number of leads through paid media for fully-managed Caribbean wedding packages. Search campaigns aimed at people looking for venues were created, along with retargeting to couples who recently got engaged. Also built out new conversion optimised landing pages and lead gen processes.
Personalised gift books generate 55% more ROAS via paid media
THE BOOK OF EVERYONE
Promoted this unique range of personalised books in the run up to Mother’s Day. Campaigns were created across Google, FB and AdRoll; consisting of 6 different segments and 12 different creatives. The ROAS of the campaigns was 55% greater than the same campaign in the prior year.
Men of the World campaign generates over 1m views
HEINEKEN
Worked with the AOL Networks team to promote “Men of the World” - a campaign about those who are pushed to cross their borders and get the most out of life. Collaborated with 100+ influencers to seed the content and help it go viral. The video received over 1m views in less than 6 weeks. Cheers to that!
Architecture firm generates 50% more profit after revamp
ARKIPLAN
Developed a new website with clearer messaging, audience segmentation and a value based pricing strategy. This led to a 50% reduction in workload and 50% more profit without increasing ad-spend.
A stronger brand foundation for private label B2B makeup
AURALINE BEAUTY
New brand identify with clear customer segmentation and value prop, new messaging and a new website with a streamlined ordering experience for B2B customers. Also developed new packaging, social media guidelines and a suite of other assets.
