BUT IT DIDN'T CREATE A LOT OF GOOD MARKETERS

 

Average CPC has increased 17% from 2022 to 2023 alone. Combine that with a turbulent economy, tracking challenges, narrow margins, and agency business models that don’t prioritize your best interests - it’s no surprise that many businesses are not reaching their full potential.

 

I work closely with a limited number of small business clients to bring a fresh perspective and accelerate their growth. 

 

We will critically look at how all of the different pieces of the puzzle fit together: website, brand, messaging, positioning, traffic, audience, social, conversion and retention. 

 

I don't usually get involved in time-consuming things like day to day tasks, internal politics and administrative overhead  – instead; my energy is directed towards work that really moves the needle.

 

I’ve worked with some of the world’s biggest brands, small bootstrapped startups, and everything in between (through various roles in-house, at agencies and as a freelancer). This has given me a really broad perspective, at both a planning and hands on level.

 

I’ve been responsible for marketing budgets of $10M+ for brands like Malmaison, Nando’s, Dubai Tourism, Save the Children & more.

 

I live in London with my lovely family, and what I enjoy more than anything is making a difference for small businesses and the people behind them :-)